Nissan Center Europe
Nissan Sportscar Battle
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SPORTSCAR BATTLE: Very smart - The website makes use of important social media platforms. Videos will be shown on YouTube, Newsfeeds, and Facebook.
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Are you one of us? Those wanting to participate in the NISSAN SPORTSCAR BATTLE have to apply for one out of three different teams. Each of these teams has a prominent leader from the motoring world.
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Team Support: Every team has its own fansite on the website as well as on Facebook - you can support your team by clicking the "I like" button on Facebook. A team radio chat for the team communication was also installed.
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Socially connected: Posts and activities on the fansite's wall on Facebook are being simultaneously displayed on the website by means of the Facebook API.
Assignment
Since 2010, NISSAN'S SPORTSCAR BATTLE has offered motor sports enthusiasts the possibility to drive the NISSAN 370Z on official race tracks like the Hockenheimring to obtain a racing licence and to take part in a "real" car race. The SPORTSCAR BATTLE 2011 was to be advertised online in an innovative way and was to use the web 2.0 as to guarantee for a continuous multimedia presence of the ongoing events throughout the year.
The solution
Interlutions was able to win the pitch with its innovative social media concept and was commissioned to design, develop and look after the internet activities related to the SPORTSCAR BATTLE. We didn't include any flash elements for the website. Instead, we used the most recent web design standards which allow for the website to be accessed on mobile devices like iPads or iPhones. Furthermore, NISSAN is able to administer the registered participants of the events by means of an individual back-end. On top of that, the racing teams and the events, too, are being comprehensively advertised through Facebook and supported on a technical as well as an editorial level. Interlutions is also in charge of monitoring the Youtube channel and the Twitter profile.
Result
Interlutions' solution for the web activities of the SPORTSCAR BATTLE is the first extensive social media campaign for NISSAN Germany. Thanks to this campaign, NISSAN is able to guarantee for a comprehensive advertisement of its events in old and new target groups. All the events that have already taken place were booked out, and word about the special offer "Driving Experiences" is spread quickly in the 370Z group by means of the close-to-viral Facebook mechanisms. This helps generate high quality leads. NISSAN is very close to its customers and is aiming for an authentic dialogue with them. That's one of the main reasons why the automobile manufacturer is relying on social networks for its media campaign.